Part 1. The Dynamics of Globalization
The rising of globalization
The scope and challenge of international marketing
The dynamics of international markets

Part 2. The Impact of Culture on International Marketing
The foundations of cultural understanding
Cultural dynamics and international marketing

Part 3. Assessing International Market Opportunities
Researching international markets
Emerging markets and market behavior

Part 4. Developing International Marketing Strategies
International marketing strategies
International market entry strategies
International segmentation and positioning
International branding strategies
Ethics and social responsibility by international marketing

Part 5. Developing International Marketing Decisions
Product decisions for international markets
Marketing industrial products and business services
International distribution and retailing
International promotion and advertising

Cateora P., Ghauri P. (2014), International Marketing, 4th edition, McGraw-Hill
(chapters: 1, 2, 3, 4, 6, 7, 9, 10, 11, 12, 14, 15, 16, 17, 19)