Docente
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DI LUCCHIO LOREDANA
(programma)
The technological changing have invested all the field of design, including the Fashion one. This has determinate an evolution of the classical professionals and tools and it has given the possibilities to research new strategies and to develop more flexible business model.
Having catalysed these fenomeno, the course want to dig into them in order to investigate new business systems, tools and professionals under the lens of one specific product typology that each group will use as the main product on which their business will be focused on, using the design as a tool to establish new strategic models.
Due to technological improvements and evolutions, the fashion business system had faced with the changing in terms of consumers needs, products and professionals, that have consequential changed the strategies to run these factors.
Related with this modified business dimension, the course want to reach the following specific goals:
- Understanding the evolution into the Fashion System in terms of production, product and strategies;
- Learning how to set and build new business model adherent with the current fashion market, close to specific consumers and trends;
- Developing the main tool to comprehend how to set valid business strategies for the new fashion system.
- Anderson, C. (2014), Makers: The New Industrial Revolution, Crown Business
- Livesey, F. (2010), From Global to Local: The Making of Things and the End of Globalisation, Profile Books
- Braungart, M., McDonough W. (2008), Cradle to cradle: Re-Making the way we make things, Jonathan Cape
- AA.VV., (2018), The State of Fashion 2019: A year of awakening, At: https://www.mckinsey.com/industries/retail/our-insights/the-state-of-fashion-2019-a- year-of-awakening
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