○ Basic concepts of Web Information Retrieval and Search Engine Architecture. ○ Web Usage and Social Media Data Mining ○ Recommendation Systems and Personalization ○ Data Mining in Computational Advertising and Online Markets. ○ Digital marketing and customer preferences. ○ Online labour marketplaces and Collaborative systems. ○ Geo-spatial Data mining ○ Mining sensing environments

References Ref 1. [[http://nlp.stanford.edu/IR-book/information-retrieval-book.html Christopher D. Manning, Prabhakar Raghavan, harga hp Hinrich Schueze Introduction to Information Retrieval, Cambridge University Press, 2008 ]] Ref 2. J. Leskovec, A. Rajaraman, and J. Ullman, Mining of Massive Datasets, Cambridge University Press. A textbook reference on algorithm design for Master students: Ref 3. J. Kleinberg and E. Tardos. Algorithm Design. Pearson Education (Paperback), 2013.